AI-Integrated Social Media Forecast by Franklin Templeton; Potential Projects Poised for Transformative Impact

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AI-powered entities are gaining popularity in the crypto and social media spheres, as a Franklin Templeton report suggests that autonomous entities will redefine the digital landscape in the future.

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In early 2025, asset management titan Franklin Templeton released a report discussing the increasing role of artificial intelligence agents. These sophisticated software entities are designed to autonomously perform basic and complex tasks using AI. According to the report, AI agents are the result of combining AI and blockchain technologies. They are already being utilized across platforms such as Solana (SOL) and Ethereum (ETH), with the industry still in its infancy, indicating significant opportunities for early investors.

"We can imagine a future where AI agents transform content creation on social media and play a crucial role across various industries and platforms. Like today’s human influencers, these agents could launch their own brands, products, music, movies, and more, driving significant economic value to their ecosystems." – Franklin Templeton

In essence, the report argues that the distinction between human and AI content is becoming increasingly blurred, ushering in a new era filled with opportunities.

What are AI agents and how do they impact social media?

AI agents, also referred to as agentic AI, can be described as AI systems designed to act independently on behalf of a user, an organization, a company, or another entity. Unlike static algorithms, these digital agents can analyze data, pursue objectives, and adapt their strategies in real time.

One area where AI agents are making an immediate impact is in social media. AI agents are changing how content is created, distributed, and consumed. These bots can be programmed to manage influencer accounts, engage with audiences, and generate media content at a scale that no human can match. For instance, AI-powered digital influencers can curate and post updates, respond to every comment within seconds, and even host live sessions. The need for constant human oversight is no longer necessary, as AI agents follow specific instructions without deviation.

Moreover, AI agents can seamlessly integrate with blockchain networks, enabling them to own digital assets, execute transactions, and verify content authenticity. This capability is driving a new era of decentralized AI-driven media platforms where companies of all sizes can benefit from digital influencers, brand ambassadors, and personas.

Antix: AI-powered digital agents for the future of social media

The influencer marketing economy has more than tripled since 2020 and is set to become a $33 billion industry in 2025. However, it faces challenges such as rising content production costs, inconsistent engagement, and fatigue among users.

Companies typically invest hundreds of thousands of dollars and dedicate weeks of work to creating human avatars. Antix offers a disruptive alternative. By utilizing AIGE, Antix’s proprietary AI technology, brands can launch AI-powered digital humans within hours and at a fraction of the cost, starting at $100 per avatar. Additionally, these digital humans do not require costly production cycles or ongoing management, allowing companies to scale content creation rapidly while maintaining consistent engagement with their audiences.

Antix’s hyper-realistic human avatars are not limited to social media but can be applied across various industries, including content, entertainment, marketing, education, healthcare, and customer support.

Antix’s experts have contributed to major projects like Game of Thrones and World of Tanks. Their work in AI and digital humans has also attracted the attention of globally recognized brands, including Warner Bros, EA Sports, and HBO.

Fully customizable with support across multiple languages, Antix’s digital personas operate 24/7 without traditional challenges associated with humans. Instead, they are entirely scalable, and under full control of the brands or individuals using them.

Another major component of Antix’s disruptive model is its blockchain-powered token economy. The ANTIX token is currently in its early distribution phase, with a price of $0.087 reflecting a 38% discount compared to the upcoming Token Generation Event price of $0.14. A total of 7.429 million out of 7.69 million tokens have been sold, indicating early adopters have acted quickly to acquire ANTIX tokens at the reduced rate.

The token is designed to facilitate transactions, interactions, and governance within the platform. This ensures AI agents are not just digital entities but assets with real value.

The ANTIX token is essential for securing complete control and ownership over digital creations. Antix’s digital humans come with an NFT-backed identity system, where every avatar is linked to an NFT passport that serves as a certificate of authenticity and ownership. This guarantees creators are given full intellectual property rights so they can buy, sell, license, or rent out AI characters in a secure and verifiable way. By integrating tokenized ownership, Antix enables a decentralized marketplace where brands, creators, and audiences can trade their avatars as productivity tools or valuable digital assets.

Furthermore, ANTIX tokens can be used for character upgrades, allowing users to improve various aspects of their digital humans. These upgrades can focus on improving appearance, voice modulation, animation quality, and new interactive capabilities. The token is also used for subscription plans, marketplace transactions, promotional boosts, and NFT auctions. Additionally, Antix supports staking, with multiple staking tiers offered, so ANTIX holders can multiply their earnings over time.

AiXBT: An AI-powered crypto X bot

AiXBT is an AI-driven social media account specializing in crypto market analysis. The bot functions as an automated content aggregator but falls short of being a traditional influencer. It is built on the Virtuals Protocol and scans posts from influential and trustworthy crypto-focused accounts on X and republishes its findings in the form of market insights, price updates, and industry news.

AiXBT serves as an example of the potential reach of AI bots, as it published more than 100,000 posts on X within its first few months. The topics range from Bitcoin price movements to obscure token launches. The range of topics yielded impressive results as it garnered over 430,000 followers.

AiXBT is powered through its AIXBT token which quickly reached a market capitalization of more than $500 million. However, selling pressure and a concerning security breach pushed the token to its current market cap of around $85 million. The plunge in value coincided with a broader market selloff although it may also be due to hype of stronger projects. Notably, AiXBT does not create original insights or engage in in-depth discussions. Instead, it merely aggregates existing narratives.

Anita AI: A virtual AI content creator

Anita AI is a virtual influencer gaining traction for its interactive social media presence and unique governance model. Anita AI is a scripted AI social media personality designed to engage with followers and generate content. Anita mostly functions as a pre-programmed AI assistant, responding to prompts on X, Instagram, and podcasts. Unlike rival AI bots, her engagement is purely algorithm-driven, meaning content is predefined by a set of patterns rather than personal insight or experience.

Anita AI’s content range is broad, featuring Instagram posts focusing on generic lifestyle content, motivational quotes, and AI-generated selfies to simulate influencer behavior. As such, Anita AI represents a basic integration of AI into influencer marketing rather than a game-changing shift in social media engagement.

The ANITA token is integrated into a governance model where Anita acts as a symbolic AI figurehead. It was launched on the Solana blockchain and modeled after a basic DAO, where AI and human participants can influence the project’s direction.

Conclusion: the future is now

The rise of AI agents represents a clear sign of the upcoming large-scale shift in how we experience social media and digital life. As Franklin Templeton’s analysis suggests, these AI-driven agents are poised to reshape content creation, as complete autonomy and unlimited scalability are a reality: “Although these agents are not yet fully autonomous and have little utility in their current state, this emerging sector may hold significant promise and is worth watching closely as it evolves and matures.”

Social media feeds are already a mix of human and artificial content. As AI technology continues to advance, distinguishing between the two may become nearly impossible.

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