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Bitcoin soars, but Google searches tank. What gives?

Bitcoin soars, but Google searches tank. What gives?

Date: 2025-06-12 12:48:07 | By Clara Whitlock

Bitcoin's $107K Surge: Why the Silence?

The Mystery of the Quiet Internet

Bitcoin's been smashing price records left and right, hitting a jaw-dropping $107,000 and inching towards its all-time high. But get this: while the crypto giant flexes its muscles, the internet's gone eerily quiet. Google searches for "Bitcoin" are at a five-year low. What's the deal?

Normally, when Bitcoin goes on a wild ride, the world watches, Googles, and talks non-stop. But this time? Crickets. Could be because the crypto scene's grown up. Bitcoin's not the wild, mysterious beast it used to be. It's been in the headlines for over a decade, weathered bull runs, and now it's just part of the financial landscape. Everyone knows what it is now.

The New Players in Town

This rally's different. It's not the usual retail frenzy driving the price up. Nope, this time it's the big dogs—institutions, ETFs, corporate reserves, and even governments like the US and El Salvador. They're quietly stacking Bitcoin, and that's what's pushing the price.

Bitwise CEO Hunter Horsley hit the nail on the head on X: "Bitcoin at $94k, yet—Google searches for 'Bitcoin' near long term lows. This hasn't been retail driven. Institutions, advisors, corporates, and nations have come into the space. The types of investors buying Bitcoin is expanding."

But here's another twist: while Bitcoin's doing its thing, other shiny objects in the crypto world are stealing the show. Memecoins, AI tokens, and other hot trends are grabbing all the attention on social media.

A Healthy Silence?

Don't let the quiet fool you. Fewer searches don't mean Bitcoin's losing steam. In fact, this silent rally might be a good thing. It's a sign that Bitcoin's becoming a legit, long-term asset, not just some flash-in-the-pan trend.

And guess what? The big players are all in. Cathie Wood from Ark Invest is betting on Bitcoin hitting 15x its current value in five years. Corporate giants like Strategy and Metaplanet are gobbling it up like there's no tomorrow.

So, while the internet might be quiet, the action behind the scenes is louder than ever. Bitcoin's not just surviving—it's thriving in a whole new way.

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