Bitget Revs Up at German Grand Prix with MotoGP Partnership

Hold onto your helmets, folks! Bitget just pulled up to the German Grand Prix in style, thanks to their sizzling partnership with MotoGP. They weren't just there to watch the race—they brought the heat!

On July 14th, Bitget dropped jaws by announcing their latest move in their multi-million dollar alliance with MotoGP. And over the weekend, they rolled into Sachsenring, ready to mingle with the masses at this epic racing event.

At the event, Bitget didn't just sit back and chill. They set up an interactive fan zone booth that was more exciting than a last-lap overtake. A MotoGP bike simulator? Check. Swag giveaways? You bet. They were out there promoting their trading platform to tens of thousands of hyped-up attendees. Gracy Chen, Bitget's CEO, spilled the beans, saying they're gunning for 50 million of MotoGP's die-hard fans.

"Our presence at MotoGP Germany is all about bringing crypto closer to thrill-seekers who crave life's wild rides," Chen exclaimed. "From the adrenaline of the track to the innovation on the blockchain, we're showing users how trading can be just as heart-pounding and rewarding as a world-class race."

But wait, there's more! Bitget is also launching the Smarter Speed Challenge, a racing minigame where traders can score exclusive rewards. It's not just about watching the race anymore; it's about racing for real rewards on their platform.

Crypto Firms Pump Up Sports Spending to $565M

Bitget isn't the only player in the game. Crypto exchanges are splashing out big time on sports partnerships to tap into mainstream audiences. The crypto industry cranked up its spending by 20% on various sports deals during the 2024–2025 season, hitting a cool $565 million. Crypto.com is leading the pack as the biggest spender.

The big winners? The UEFA Champions League and Formula One, raking in a whopping $213 million combined. Sure, spending is on the rise, but the industry still hasn't topped its record-breaking $685 million from the 2022–2023 season—right before the FTX drama unfolded.