BNB Ecosystem reveals $100m liquidity strategy for native assets

BNB Chain has unveiled a fresh $100 million liquidity initiative to back native tokens listed on leading crypto exchanges.

The Permanent Liquidity Support Program, which BNB Chain announced would commence on March 24, 2025, comes after two previous rounds that provided $4.4 million in liquidity support to various projects.

The Binance ecosystem blockchain, which operates using BNB (BNB), is now introducing a $100 million perpetual liquidity program. This program aims to provide funds to projects that achieve specific listing milestones on top centralized crypto exchanges.

BNB Chain believes that encouraging native projects listed on centralized exchanges (CEX) will help drive further expansion and engagement for the entire ecosystem.

"In the first round, we allocated $2.2M in permanent liquidity to popular memecoins. In the second round, we expanded it to all sectors and increased the pool to $4.4M. Now, in round three, we're building on that momentum - with a new structure that focuses on CEX listings and covers all sectors," BNB Chain shared on X.

The new program will support memecoins, artificial intelligence, decentralized finance, and gaming, among other sectors.

Projects will be grouped into three categories or tiers: tier 1 will consist of tokens listed on Binance, Coinbase, and Upbit, while tier 2 includes Kraken, Bybit, and OKX. The third tier will recognize projects listed on Bitget, MEXC, Gate.io, KuCoin, and Crypto.com. Rewards will range from $500,000, $250,000, and $50,000 respectively for each category.

To be eligible, tokens must be native to the BNB Chain and not previously listed on exchanges. They must also meet certain on-chain metrics, such as a market cap of at least $5 million, a minimum of 10,000 holding addresses, and a daily average trading volume of $1 million or more.

Initially, BNB Chain plans to run a three-month trial period for this new initiative, which may then be extended to a long-term campaign. However, this extension will depend on the program's performance evaluation.