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Crypto biz with 13+ yrs knows security & on-chain moves, nails friction points!

Crypto biz with 13+ yrs knows security & on-chain moves, nails friction points!

Date: 2025-07-03 12:10:54 | By Edwin Tuttle

Coinbase: The AWS of Crypto? Pioneering the On-Chain Economy

In the bustling world of cryptocurrency, Coinbase stands out not just as a platform for trading but as a beacon of innovation, potentially mirroring the success story of Amazon Web Services (AWS). With over a decade of experience in the crypto business, Coinbase is poised to transform the on-chain economy, much like AWS revolutionized cloud computing. The company's deep understanding of the inherent challenges and friction points in the crypto space positions it to offer high-margin services to other businesses, drawing parallels to the tech giant's lucrative model.

Coinbase's Decade-Long Journey: From Trading to Infrastructure

Since its inception, Coinbase has been navigating the complex landscape of blockchain technology. Over the past 12 to 13 years, the company has shifted more of its operations on-chain, gaining invaluable insights into the pain points that plague the industry. This experience has equipped Coinbase with the knowledge to craft a robust service package for other companies, potentially turning it into a high-margin business. The parallels to AWS are striking; just as AWS provides essential cloud services to businesses worldwide, Coinbase could become the go-to infrastructure provider for the on-chain economy.

The On-Chain Economy: Coinbase's Pure Play

The core thesis for Coinbase's future is simple yet profound: the entire world is moving on-chain. As the pure play of this burgeoning economy, Coinbase is at the forefront of this shift. The company's integration of advanced technologies like Morpho and DEX aggregation directly into its frontend is a testament to its commitment to innovation. These features not only enhance the user experience for Coinbase's customers but also hold the potential to be packaged into software solutions that other brokerages, like TD Matrade, can integrate. This positions Coinbase as a conduit, seamlessly connecting traditional finance (TradFi) customers and assets to the blockchain.

Buy vs. Build: Coinbase's Infrastructure Advantage

In the world of business, the debate between buying and building infrastructure is ever-present. Many companies lack the expertise to develop their own blockchain solutions, leading them to seek external talent or partner with established players like Coinbase. This presents a golden opportunity for Coinbase to capitalize on its infrastructure prowess. By offering ready-to-use solutions, Coinbase can save other businesses the time and resources required to build from scratch, much like AWS has done in the cloud computing space. This strategy not only enhances Coinbase's value proposition but also solidifies its position as a leader in the on-chain economy.

The conversation around Coinbase's infrastructure play is still in its early stages, but the potential is undeniable. As the company continues to innovate and expand its offerings, it stands at the starting line of a vast sector of growth. The crypto industry is abuzz with anticipation, and experts believe that Coinbase's journey is just beginning. With its deep understanding of the market and commitment to solving real-world problems, Coinbase is poised to become the AWS of the crypto world, driving the on-chain economy to new heights.

Market analysts are watching closely, with some predicting that Coinbase's infrastructure services could become a significant revenue stream in the coming years. As more businesses seek to integrate blockchain technology, the demand for Coinbase's expertise and solutions is likely to soar. The company's stock performance reflects this optimism, with shares showing resilience amidst the volatile crypto market. As Coinbase continues to build its infrastructure empire, it's clear that the future of the on-chain economy is bright, and Coinbase is leading the charge.

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