Crypto Platform Bitget Makes History as First Sponsor for Porsche Cup Brazil 2025 Driver

The cryptocurrency exchange Bitget secures a sponsorship deal for professional driver Flávio Sampaio in the 2025 Porsche Cup Brasil. The exchange's logo will be showcased on a Porsche racing car.

According to a press release, Bitget will be the first cryptocurrency exchange to sponsor a participant in the Porsche Cup Brasil 2025. This Grand Touring category is considered the largest in Latin America, and the opening race of the 2025 season is scheduled to start in April.

As part of this collaboration, Sampaio's Porsche 911 GT3 Cup car will be adorned with Bitget's signature black and cyan blue colors. The car's 510CV engine, known for its high performance, symbolizes the company's commitment to efficiency.

Professional driver Flávio Sampaio shared his enthusiasm about Bitget's sponsorship for the upcoming race season. He anticipates that the partnership will bring more motorsport fans into the cryptocurrency world.

"The characteristics of sports fans often align with those of crypto investors. I believe we can create a compelling link between these two communities," Sampaio remarked.

Over the past 24 hours, BGB (BGB) has risen by more than 2%, with its highest value reaching $5.09. In the past week, the token has surged by 8.14%. Meanwhile, its daily trading volume has increased by 34.4% to nearly $148 million, signaling heightened market activity.

Gracy Chen, the CEO of Bitget, hopes this partnership can boost cryptocurrency adoption in the region, as the tournament draws a large number of Brazilian motorsport fans and sports enthusiasts.

"Partnering with a motorsport professional for a series recognized for its precision and competitiveness enables us to connect with an audience that appreciates both technological progress and calculated risk-taking," Chen said in his statement.

Bitget views Brazil as a particularly robust market, as the country has experienced a significant increase in cryptocurrency adoption in recent years. According to data from Chainalysis, in 2024, Brazil became the second largest Latin American country in terms of cryptocurrency transaction value, ranking below only Argentina.

Just recently, Brazil introduced a bill that would enable employees to request up to 50% of their salary to be paid in cryptocurrency. The groundbreaking bill would also require employers to provide educational resources on virtual assets for employees, ensuring they understand the associated risks and price volatility related to crypto.