Web3 Revolution: LUKSO's New COO Unleashes Power to Creators

Hang onto your hats, folks! The new Chief Operating Officer at LUKSO, Jan-Oliver Sell, is ready to shake up the creator world! He's spilling the beans on how Web3 is about to give creators the ultimate power, letting them break free from the chains of centralized platforms and experiment like never before.

Editor's note: Fabian Vogelsteller, Co-Founder of LUKSO, had a chat with us and dropped some serious knowledge bombs in the Q&A below.

Listen up, creators! You know those big shots like Google, Meta, and Spotify? Yeah, they've been calling the shots for way too long, messing with your reach and earnings whenever they feel like it. But guess what? LUKSO (LYX) is stepping up to the plate, ready to hand you back the reins with the magic of Web3.

Jan-Oliver Sell, fresh from being the bigwig at Coinbase Germany, and Fabian Vogelsteller, LUKSO's co-founder, sat down with us to spill the tea on how Web3 is about to flip the script for creators.

crypto.news: AI's taking over, and creators are freaking out! How does LUKSO plan to keep creators in the driver's seat?

Jan-Oliver Sell: AI's changing the game, no doubt. But we're not just sitting back and watching—we're giving AI its own digital ID on the blockchain with Universal Profiles. These profiles aren't just for humans; they're for AI too! They let AI play by the rules, sign deals, post content, hold onto assets, and mingle with others—all under a clear, verifiable identity. We're talking about AI that can link back to where it learned its tricks, keep a record of its moves, and be held accountable. It's like having a digital passport for AI!

And get this—Universal Profiles are super flexible. You can have a whole team of folks—developers, curators, safety gurus—managing the AI's profile through LUKSO's LSP6 key manager standard. It's like a safety net that lets everyone keep an eye on AI's shenanigans. Plus, these profiles can build a fanbase, earn street cred, and grow just like a human creator would.

CN: How's LUKSO tackling the wild west of intellectual property rights?

JS: We're not here to reinvent the wheel—just make it spin smoother. LUKSO's like a sandbox, where you can build anything you want, including better ways to handle IP. Instead of ditching the legal system, we're beefing it up. Creators can slap licenses, metadata, and a clear history of ownership right onto their digital assets. It's like having a tamper-proof paper trail that bridges the old-school IP laws with the new digital frontier.

CN: LUKSO's all about being the blockchain for the creator economy. What's wrong with the old-school platforms like Instagram and Spotify?

JS: Those centralized platforms? They're like locked boxes. They decide who sees what, how you make your cash, and what you can do. Creators are stuck dancing to their tunes, with no control over the algorithms, policies, or their own data. But with LUKSO's LSP smart contract standards and Universal Profiles, we're flipping the power switch. These profiles live on the blockchain, where no one can mess with them or pull the plug. Creators own their identity and content, and anyone can dive into that data—fans, apps, platforms, you name it. It's a whole new world where creators aren't just content suppliers; they're the bosses.

This open playground lets creators, fans, and devs team up in ways never seen before. Fans can whip up cool tools using creators' profiles. Artists can go wild without worrying about getting booted off a platform. And new protocols can pop up that treat creators like the kings and queens they are. It's all about sparking innovation, freedom, and real connections.

CN: Web3 sounds great, but what's holding it back? And how can it beat the big centralized platforms?

JS: Web3's all about transparency, ownership, and giving users the power. Creators can make their cash directly, own their audience, and ditch the platform gatekeepers. But let's be real—getting the masses on board is tough. The tools can be a brain teaser, the interfaces are confusing, and security worries are real. That's why we're rethinking the whole user account game with Universal Profiles—making blockchain identities smart, recoverable, and easy to use.

The real bottleneck? It's not the apps or the dApps; it's the basic setup, those private key accounts, and the lack of solid smart contract-based account systems. But guess what? LUKSO's Standards Proposals (LSPs) are here to fix that mess for all of Web3.

CN: Centralized stuff keeps popping up even in the blockchain world. Can decentralized platforms ever catch up?

JS: Decentralized systems? They've got their challenges—scaling up, speed, and user experience. That's why centralized middlemen keep sneaking in, offering the ease and speed folks crave. But with the right standards, we're not just closing the gap; we're jumping way ahead.

We're rebuilding the user experience from the ground up with Universal Profiles and new standards that make blockchain accounts smart, recoverable, and super flexible. It's turning Web3's user interface into something way more intuitive and powerful than anything Web2 can throw at you.

And here's the kicker: composability. In Web2, everything's stuck in its own little box—you can't mash up Instagram and Spotify. But in LUKSO's world, you can plug protocols right into profiles. A single mini-app can be a token launchpad, an event ticketing system, or a fan token claim tool. When you embed it into a Universal Profile within UniversalEverything.io, the profile itself becomes the app—an artist's profile becomes their ticket store, a project's profile becomes their launchpad. This level of mixing and matching? It's a game-changer that Web2 can't even dream of.

With the right standards, decentralization isn't just catching up—it's blowing centralized platforms out of the water with more flexibility, ownership, and creative juice.

CN: What's LUKSO's game plan to help creators?

JS: LUKSO's all about laying down the digital tracks creators need to thrive—where identity, ownership, and creativity are baked right into the blockchain.

Key areas we're focusing on include:

Together, these pieces build a world where creators aren't stuck in platform prisons—they own their identity, data, and audience, and can grow their empire on their own terms.