
FCA's Sarah Pritchard steps up as Deputy CEO, amps up crypto watch
Date: 2025-06-10 13:39:51 | By Edwin Tuttle
UK's Financial Watchdog Powers Up with New Deputy Chief!
Buckle up, crypto fans! The UK’s Financial Conduct Authority just dropped a bombshell: Sarah Pritchard is their new deputy chief executive. This isn't just a title shuffle; it's a power move that screams the FCA is ready to tackle the wild world of digital finance and international policy head-on.
Hold onto your hats because this isn't just a promotion. It's the birth of a whole new deputy CEO gig, and it's all about taking on bigger and bolder challenges. We're talking stablecoins, crypto firms, and those tempting Buy Now Pay Later schemes that have everyone buzzing.
Pritchard’s no stranger to the FCA scene, having joined the crew in 2021. She’s not just stepping up; she's doubling down on her current duties, keeping the consumer protection and competition game strong while teaming up with Chief Executive Nikhil Rathi to steer the FCA’s daily grind.
And get this: just this month, the FCA teased the idea of letting retail investors get their hands on crypto exchange-traded notes, but only if they're issued by FCA-approved exchanges. They're all about keeping those investor protections tight, but don't get too excited—the ban on crypto derivatives isn't going anywhere.
FCA's New Game Plan
The FCA isn't playing small anymore. They're now the proud parents of the Payment Systems Regulator and are all in on crafting a futuristic regulatory vibe for digital assets.
As the global financial scene keeps flipping the script, Pritchard's got a big job ahead. She's set to boost the FCA’s global clout, especially on big stages like the G20 and Financial Stability Board, where she's been the mastermind behind tackling leverage in non-bank financial institutions.
FCA Chair Ashley Alder is all about the "evolving expectations" and is betting big on Pritchard's knack for speedy and effective reform. And Chief Executive Rathi? He's singing the same tune, praising Pritchard’s history of smashing together supervisory and policy worlds and pushing through game-changing moves like the UK listing rules revamp.
Sure, Pritchard's new gig might seem like business as usual, but it's actually a strategic swerve by the FCA to keep up with the seismic shifts rocking finance and crypto regulation.
With a background that spans from busting economic crimes to keeping big banks in check at HSBC, Pritchard's got the chops to handle the rollercoaster ride of regulating the lightning-fast crypto and fintech worlds.
And what does Pritchard have to say about all this? She’s all in, promising "no let up in the pace of change" as the FCA goes full steam ahead on their master plan to balance risk and keep the UK's edge sharp.

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