Bitcoin Fever Sweeps Europe: Companies Betting Big on BTC!

Fragbite Group AB Jumps into the Crypto Game

Hold onto your hats, folks! Bitcoin is quietly slithering onto the balance sheets of European companies, and the excitement is real. Fragbite Group AB, a digital entertainment powerhouse in the EU, just made a splash into the Bitcoin pool. On July 22, they snagged 4.3 BTC at a cool average price of about $112,958 each, kicking off their shiny new Bitcoin Treasury.

Not Just a One-Time Thing: Fragbite's Ambitious Plans

That $486,000 buy-in isn't just a flash in the pan. It's part of a master plan to pour surplus cash into Bitcoin, treating it like a fortress of value while beefing up their financial muscle. And get this—Fragbite isn't stopping there. They're all in for the long haul, planning to keep stacking those BTCs as a strategic asset to juice up their capital and send shareholder value soaring.

"We're Just Getting Started," Says Bitcoin Treasury Director

Patrik von Bahr, the man behind Fragbite's Bitcoin Treasury, is buzzing with excitement. "We are both pleased and excited to have officially pressed the start button for our Bitcoin Treasury strategy," he declared. With this first dip into the Bitcoin ocean, Fragbite is proudly claiming its spot as an early trailblazer in this game-changing industry.

Europe's Corporate Giants Are All In

Fragbite's move is just the tip of the iceberg. Across Europe, listed firms are diving headfirst into Bitcoin as a treasure trove. Take France's The Blockchain Group, for instance. They were the first EU firm to go all in on a BTC-treasury strategy back in November 2024. Now, they're sitting pretty with a whopping 1,955 BTC, valued at around $233 million as of July 21.

Over in the UK, Smarter Web Company isn't sitting on the sidelines either. They just added another 325 BTC to their stash last week, bringing their grand total to 1,600 BTC. It's clear—these companies are betting big on Bitcoin's future.

Bitcoin's Meteoric Rise Fuels the Fire

Why the sudden rush into Bitcoin? Well, the crypto king has been smashing expectations left and right. It recently rocketed past $123,000 to set a new all-time high. Sure, it's hanging out at a more humble $118,000 as we speak, but its stellar performance has everyone convinced—Bitcoin is the ultimate long-term investment.