Mastercard's Bold Move: Half of E-Commerce Transactions Tokenized, Aims for Full EU Tokenization by 2030

Mastercard's Vision: A Tokenized Future

Mastercard isn't playing around—nearly half of its e-commerce transactions are now rocking the tokenized status. The payment giant is dead set on tokenizing every single transaction in the EU by 2030. They're ready to ditch the old-school manual card transactions and go full steam ahead with tokenized e-commerce.

Seamless and Secure: Mastercard's Promise

By going tokenized, Mastercard is all about making life easier for its clients. They want transactions to be lightning-fast and smooth as butter, while still keeping everything locked down tight and reliable. No more headaches, just seamless digital magic.

Tokenization Takes Europe by Storm

Get this—Mastercard's latest press release dropped a bombshell: almost half of the e-commerce transactions from European clients are now tokenized. We're talking about the ones powered by their slick digital payment options like Secure Card on File, Click to Pay, and those trendy digital wallets.

Confidence Soars in the EU

Brice van de Walle, the Executive Vice President of Core Payments Europe at Mastercard, is stoked. He's seeing a massive surge in confidence towards tokenized transactions in the EU market, and it's all happened in just one year. The future is looking bright, folks.

Mastercard's Game Plan: Security and Seamlessness

“We’re teaming up with partners to make digital payments more secure and seamless, using Click to Pay, passkeys, and tokens,” Walle declared. Mastercard is all in on making digital transactions a breeze.

Tokenized Transactions on the Rise

The numbers don't lie—tokenized e-commerce transactions have skyrocketed by over a third compared to last year. And get this: payment passkeys are becoming a hot commodity for clients who love those digital checkouts.

Europeans Crave Seamless Digital Transactions

Over half of Europeans are all about those seamless digital asset transactions that don't mess around with extra third-party accounts. And hold onto your hats—82% of EU clients are fed up with transactions that drag their feet and throw extra checks at them.

Mastercard's E-Commerce Allies

In the past year, Mastercard has been hustling to team up with e-commerce powerhouses like Checkout.com, Delivery Hero, Global Collect, Monext, and Santander. These partnerships are all about bringing digital asset payment options to the masses.

Click to Pay Partners Driving the Trend

Mastercard's Click to Pay squad, including Autopay, Consors Finanz BNP Paribas, Fiserv, ICA Banken, Lendable, Nickel, and PayU, is pushing the tokenization trend forward like there's no tomorrow.

Mastercard Dives into Crypto

And in a move that's got everyone talking, Mastercard has been cozying up with major crypto players like MoonPay and Kraken over the past few months. They're all about speeding up the adoption of web3-supported payment options for their customers. The future of digital payments is here, and Mastercard is leading the charge!