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Metaplanet revs up BTC strategy, gears for buying frenzy!

Metaplanet revs up BTC strategy, gears for buying frenzy!

Date: 2025-07-08 12:54:57 | By Eleanor Finch

Metaplanet's Bitcoin Blitz: From Accumulation to Acquisition

Japanese Firm Eyes Real-World Assets with Crypto Collateral

Hold onto your hats, folks! Metaplanet, the Japanese Bitcoin powerhouse, is shifting gears from just hoarding BTC to using it as a golden ticket for real-world acquisitions. After months of gobbling up Bitcoin like it's going out of style, the company is now ready to flex its crypto muscles and finance some serious business deals.

CEO Simon Gerovich dropped the bombshell in a recent chat with the Financial Times, declaring that Metaplanet is in the midst of a "Bitcoin gold rush." And guess what? They're not just sitting on their stash—they're ready to use it to snap up cash-generating businesses.

Gerovich laid out the game plan: first, they'll keep stacking those BTCs as fast as they can, and then, in a move that'll make traditional finance folks do a double-take, they'll use their Bitcoin as collateral to get loans. Yep, just like you'd use stocks or government bonds.

"We need to accumulate as much bitcoin as we can to get to a point where we've reached escape velocity and it just makes it very difficult for others to catch up," Gerovich said with a grin. "Then we have phase two when bitcoin, like securities or government bonds, can be deposited with banks and then they'll provide very attractive financing against that asset."

And what's the endgame? Gerovich spilled the beans, saying the cash they raise will be poured into buying up "profitable cash-flowing" businesses that fit their strategy. We're talking digital banking, financial services—the works.

Now, if this sounds familiar, it's because Metaplanet is taking a page right out of Michael Saylor's playbook. But while Saylor's firm, MicroStrategy, has been all about convertible debt, Gerovich is shaking things up. "I don't want to have to pay back the money in three or four years," he said, making it clear they're not selling their Bitcoin and will keep raising capital to buy more.

And just when you thought they couldn't get more bullish, Metaplanet dropped a bombshell just a day before Gerovich's interview. They announced their biggest Bitcoin buy yet—2,205 BTC for a cool 34.49 billion yen ($238 million), pushing their total to a whopping 15,555 BTC. They pulled off this monster purchase using stock warrants and bond activity, a move they've been repeating like a well-oiled machine all year to keep the Bitcoin flowing in.

Remember when Metaplanet was just a hotel management company? Well, 2024 changed all that. They dove headfirst into the Bitcoin game and have now rocketed to become the fifth-largest corporate holder of Bitcoin worldwide. They've splashed out around $1.6 billion on their purchases, and they're not stopping until they hold 1% of the entire Bitcoin supply—that's a staggering 210,000 BTC by 2027.

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