Murano Shakes Up Nasdaq with Bold Bitcoin Move!

Hotel Chain Dives Into Crypto, Plans to Accept BTC Payments

Hold onto your hats, crypto fans! Murano, the sizzling-hot Nasdaq-listed hotel franchise, just threw a curveball by loading up their balance sheet with Bitcoin. They're not just dipping their toes; they're diving headfirst into the crypto wave, even mulling over accepting payments in BTC!

Get this: the Mexican real estate and hotel chain already snagged 21 BTC before the big reveal. Right now, their stash is sitting pretty at a cool $2.27 million. Talk about starting with a bang!

To fuel this audacious strategy, Murano is locking arms with Yorkville in a standby equity purchase agreement worth up to $500 million. And guess what? Most of that cash is earmarked for beefing up their BTC reserves. It's all about stacking those sats for the treasury, baby!

But wait, there's more! Murano isn't stopping at just hoarding BTC. They're also eyeballing some slick operational moves, like rolling out BTC payments and launching reward programs, especially for their hotel biz. The future's looking bright—and crypto-filled!

And here's the kicker: Murano's not ditching its real estate and hotel management roots. Nope, they're doubling down, running both strategies side by side. They're even cooking up some sale and leaseback magic to free up cash for their long-term Bitcoin dreams.

Ring any bells? Murano's game plan is straight out of Metaplanet's playbook—Asia's heavyweight in corporate BTC holdings. Metaplanet kicked off as a Tokyo hotel firm but now, they're the talk of the town for their Bitcoin-centric ops.

And get this: Metaplanet's still got a hotel in Tokyo, and they're planning to relaunch it as "The Bitcoin Hotel." They're gunning to throw open the doors to the public by Q1 2026. Now that's a hotel stay with a twist!

On the capital front, Murano's all about cranking up the real estate game to boost efficiency, juice up their balance sheet, and pump up returns for shareholders. They're eyeing some swanky residential condos for the next phase of their Grand Island Cancun project. Watch this space!

Elias Sacal, Murano's Chairman and CEO, is all in on this Bitcoin treasury strategy. He sees it as the perfect sidekick to their core real estate and hospitality biz. Sacal's betting big that diving into BTC will jack up the value of their holdings.

"We see Bitcoin as a game-changer," Sacal declared. "It's not just about long-term growth; it's about fortifying our balance sheet against inflation and systemic risk. We're talking real resilience here!"

And just earlier this month, Murano joined forces with a powerhouse alliance led by BTC Inc & Michael Saylor's Strategy, dubbed "Bitcoin for Corporations." Their mission? To turbocharge corporate Bitcoin adoption among members, with the world's top corporate BTC holder at the helm.