Paris Saint-Germain Shakes Up Sports World with Bitcoin on the Balance Sheet!

Holy goalposts, folks! Paris Saint-Germain, the crème de la crème of European football, just dropped a bombshell: they're holding Bitcoin on their balance sheet. Yep, you heard that right—these sports giants are the first in the game to make such a bold move!

The big reveal came straight from the Bitcoin 2025 conference in Vegas, where Par Helgosson, the mastermind behind PSG Labs, spilled the beans. They took a chunk of their cash reserves, turned it into Bitcoin back in 2024, and they're still riding that wave!

This isn't just about flashing some crypto bling—PSG is the first pro sports franchise to go all-in, using Bitcoin as a legit treasury asset. It's a game-changer, folks!

While other teams dabble in fan tokens, NFTs, or get cozy with crypto sponsors, PSG is blazing a new trail, diving headfirst into the digital currency pool.

'Investing in the Ecosystem'

"We grabbed our cash and turned it into Bitcoin. It's still rocking our books," Helgosson declared. "We're not just playing the crypto game—we're investing in the whole damn ecosystem!"

And get this—the move vibes perfectly with PSG's fanbase, where a whopping 80% are under 34 and already deep into the digital and DeFi scene. Talk about knowing your audience!

The market's reaction? Explosive! PSG's Fan Token, which kicked off in 2018 on Socios, skyrocketed to $2.75 on the news before settling at a cool $2.42.

But wait, there's more! PSG's not just stopping there—they're also running a validator on the Chiliz blockchain, with all those juicy staking rewards going straight back into token buybacks. It's all about building that community for the long haul.

This move comes hot on the heels of Bitcoin smashing through the roof to an all-time high of $111,800, before taking a slight breather.

And PSG's not the only big player jumping on the Bitcoin bandwagon. Even GameStop's been spotted scooping up BTC, stoking the fires of interest in Bitcoin as the ultimate store of value.