SoFi CEO Anthony Noto Drops Bombshell: We're Diving Back Into Crypto Big Time!

Hold onto your hats, crypto fans! SoFi's fearless leader, Anthony Noto, just spilled the beans: they're gearing up to make a grand re-entry into the crypto scene and weave blockchain magic into every nook and cranny of their biz, all while the regulatory vibes are getting sweeter.

Noto dropped this juicy scoop during a fiery chat with CNBC, where he laid out his master plan to turn crypto and blockchain into the beating heart of SoFi's next big thing.

"We're not messing around—we want to go all-in on crypto and blockchain, bigger and bolder than ever before," Noto declared. He made it clear that while they're keeping an eye on the regulatory rollercoaster, SoFi's ready to roll out a mega crypto push in the next six to 24 months.

"We're talking blockchain and crypto across the board—lending, paying, investing, you name it, we're doing it," Noto said with a grin.

First up on the comeback tour? Firing up SoFi's "Invest" product to let folks buy, sell, and hold crypto again. That party got put on pause because of regulatory drama, but Noto's confident they'll be back in action within six months.

But wait, there's more! SoFi's dreaming big, using blockchain to turbocharge speed and slash costs in everything from payments to lending. Noto even teased about hooking up third parties with SoFi's slick blockchain tech.

Crypto-backed lending

And for the lending junkies out there, Noto's got a treat: crypto-backed loans might be on the menu soon.

"If we're holding onto your crypto, we can hook you up with a sweet loan against it, just like our margin loans, but even better," he said, drawing parallels to the margin loans they're already slinging in SoFi's invest biz.

While SoFi's still crushing it in the traditional loan game and raking in fees, they're setting the stage for crypto to be both a hot new asset and the tech that powers it all.

Noto's calling blockchain "the ultimate tech powerhouse," ready to rev up financial services behind the scenes.

SoFi's crypto dreams are soaring as they kick off 2025 with killer numbers—revenue up 33% and EBITDA skyrocketing 46% from last year. They're also adding a whopping 800,000 new members this quarter, with total membership growing 34% year-over-year. And guess what? Engagement in the SoFi Invest platform? Through the roof, baby!