Tether backs Rumble's plan for a new digital wallet

The CEO of Rumble, Chris Pavlovski, has revealed that the video platform is set to introduce its own digital wallet to finance creators, with assistance from stablecoin issuer Tether.

In a recent post, Pavlovski disclosed that the Canada-headquartered online video platform intends to debut its own cryptocurrency wallet to support creators on the platform. He notified his followers that the video platform will be partnering with prominent stablecoin issuer Tether (USDT) to create the Rumble wallet.

"Rumble Wallet will serve as the means to monetize creators more effectively than most advertisers, particularly in international markets, and with Tether's assistance," Pavlovski stated.

The CEO of the video platform claimed that the wallet will be "larger and more significant than you might imagine," before mentioning that he will disclose additional details about the company's plans to launch its own wallet in an interview with content creator Matt Kohrs.

A wallet for the people

Shortly after Pavlovski's announcement, Paolo Ardoino, the CEO of Tether, shared Pavlovski's post with the caption "A wallet for the people." Ardoino's post appears to corroborate that his firm is joining forces with the video platform to develop its digital wallet.

In December 2024, Tether invested $775 million in the video platform to expedite its development. The company utilized $250 million from Tether's strategic investment to fund its growth initiatives.

Video creators on Rumble can earn revenue through the platform's Partner Program, which allows users to profit based on the number of views and engagement videos receive, as well as the ads displayed on the content. Additionally, there is a Content Marketplace where creators can sell or license their videos for third parties to buy.

Rumble was launched in 2013 to become an alternative video sharing platform for vloggers and small-scale content creators.

In recent months, the platform has been ramping up its efforts to incorporate crypto assets into its business operations. On Nov. 25, 2025, the platform announced that it would allocate up to $20 million into Bitcoin (BTC) as a starting point for its crypto treasury. Since then, Rumble has been accumulating Bitcoin in its reserves.

The platform made its first BTC purchase on Jan. 20, but did not reveal the amount. Most recently, on March , it acquired 188 BTC worth approximately $17.1 million or $91,000 per BTC.