Tether to Allocate $10.8M in Italian Media Firm Be Water, According to News Sources

An insider source has revealed that Tether is preparing to acquire a 30% stake in the Italian media company, Be Water. Valued at over $144 billion, the stablecoin firm has been broadening its investments beyond the crypto sector.

As reported by Bloomberg, an informed source disclosed to the news agency that the stablecoin issuer has agreed to acquire a 30% stake in the Italian media company, Be Water.

The deal has not been officially confirmed yet, and the source chose to remain anonymous until the agreement is made public. A spokesperson for Tether (USDT) has not responded to inquiries about the deal with the Italian firm, nor has a representative from Be Water.

Established in 2021 by financier and writer Guido Brera, Be Water is a broadcast media company based in Rome, Italy. It is the parent company of podcast production firm Chora Media and Instagram-based content company Will Media, as well as the distribution and production firm Be Water Film.

The company made its first appearance at the Cannes Film Festival last year and has collaborated with prominent figures from the Italian film industry, such as screenwriter Stefano Bises and actor Alessandro Borghi.

If the deal goes through, Be Water will be the latest multimedia company in which Tether has invested, following its $775 million investment in video sharing platform Rumble in December 2024. Most recently, the stablecoin issuer has agreed to assist the platform in building its own digital wallet to support creator funding.

Tether's investment portfolio is not limited to multimedia companies; it encompasses a wide array of firms in various industries, from Bitcoin (BTC) mining to commodity trading. As of press time, USDT has a market cap of over $144 billion, with a daily trading volume of $23.8 billion according to data from crypto.news.

Last month, an insider source indicated that Tether is considering investing its $7 billion in excess reserves into more companies outside of the crypto space.