Web3 Revolution: Lukso's New COO Spills the Beans on Empowering Creators!

From Google to Spotify: Creators at the Mercy of Giants

Listen up, creators! Tired of being pushed around by the big shots like Google, Meta, and Spotify? Lukso (LYX) is here to shake things up, using the power of Web3 to put you back in the driver's seat!

Lukso Levels Up with Jan-Oliver Sell as COO

Buckle up, because Lukso just dropped a bombshell: Jan-Oliver Sell, the former bigwig at Coinbase Germany, is now their Chief Operating Officer! In an explosive interview, Sell dished out the deets on how Web3 can be a game-changer for creators.

AI: Friend or Foe? Lukso's Vision Revealed!

crypto.news: AI's got everyone buzzing, but creators are sweating bullets over what it means for them. How does Lukso plan to harness AI's power?

Jan-Oliver Sell: AI's shaking up the creative world, no doubt, but it's stirring up a storm about who's really behind the art. At LUKSO, we're all about giving AI a digital fingerprint on the blockchain through Universal Profiles.

These profiles aren't just for humans—they're the digital ID for AI too! They let AI strut its stuff on the blockchain, from signing off on deals to dropping content, all while keeping things crystal clear. Plus, we link it all back to the data and models that trained it, so there's no hiding.

But here's the kicker: Universal Profiles are like Lego blocks. You can have a whole crew—developers, curators, safety gurus—all chipping in to manage the AI's online persona. It's like giving AI its own social life, complete with fans and a rep!

Intellectual Property: Lukso's Tech Twist

CN: Lukso's diving into the murky waters of IP rights. How does it jive with the laws we've got?

JS: Lukso's not here to box you in—it's more like a playground where anything goes, just like Ethereum. We're all about making IP rights clearer and harder to mess with. Instead of tossing out the legal playbook, we're amping it up. Creators can slap on licenses and all the juicy details right onto their digital goodies, making it a breeze to track who owns what.

Lukso's Battle Against the Centralized Giants

CN: Lukso's throwing down the gauntlet to Instagram and Spotify. What's the beef with these centralized platforms?

JS: These big platforms? They're like locked fortresses! They call the shots on what you see, how you earn, and what you can do. Creators are left hanging by a thread, thanks to those ever-changing algorithms and sneaky policies.

But here's where Lukso flips the script with our Universal Profiles. They're all on the blockchain, impossible to censor, and open for all to see. Creators finally own their digital selves and their content. No one can pull the plug or sneakily hide them away. It's a whole new world where creators and fans can jam together without any gatekeepers.

This open playground sparks all sorts of wild new connections. Fans can whip up their own tools, artists can go wild without fearing the ban hammer, and fresh protocols can pop up, treating creators like the stars they are, not just content machines. It's all about sparking innovation, freedom, and real connections.

Web3 vs. Centralized: The Showdown

CN: What's the edge with Web3 platforms, and what's tripping them up?

JS: Web3? It's all about transparency, owning your stuff, and calling your own shots. Creators can pocket the cash directly, own their fan base, and ditch those platform overlords. But let's be real—getting the masses on board is tough with all those clunky tools and security headaches. That's why we're rethinking everything with Universal Profiles, making blockchain identities smart, recoverable, and easy to use.

The real bottleneck? It's not just the apps—it's the whole setup, those basic private keys, and the lack of solid smart contract standards. But guess what? We've cracked it with our LUKSO Standards Proposals (LSPs).

Can Decentralized Platforms Ever Be as Easy as Centralized Ones?

CN: Even in the blockchain world, centralized players like CEXs and memecoin launchpads keep popping up. Can decentralized platforms ever catch up on ease of use?

JS: Yeah, decentralized stuff can be a slog—slow, clunky, and not the smoothest ride. That's why you see those centralized middlemen jumping in, offering that quick and easy fix folks crave. But with the right moves, we're not just catching up—we're blowing past them!

We're tearing down and rebuilding the user experience with Universal Profiles and fresh standards, making blockchain accounts smarter, easier to recover, and way more flexible. It's a whole new level of user-friendly that Web2 can't touch.

And the real magic? It's all about mixing and matching. In Web2, everything's stuck in its own box. But in LUKSO's world, you can mash up protocols right into profiles. A tiny app can be your launchpad, your ticket booth, or your fan token hub. When you plug it into a Universal Profile on UniversalEverything.io, the profile itself becomes the app. It's a level of mix-and-match that Web2 can't even dream of.

With the right standards, decentralization isn't just keeping up—it's setting the bar higher, giving you more freedom, ownership, and a playground for creativity.

Lukso's Blueprint for Creator Success

CN: What's Lukso's master plan for helping creators thrive?

JS: Lukso's all about laying down the digital tracks creators need to hit the big time. We're weaving identity, ownership, and creativity right into the blockchain fabric.

Key areas include:

• Universal Profiles: Your digital ID, all yours.
• LSP Smart Contracts: Making your digital life easier and more secure.
• Creator Tools: Everything you need to grow your empire.

With Lukso, creators aren't just stuck on some platform—they're the bosses of their own digital universe, owning their identity, data, and fans, and building their world on their own terms.